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Huggies goes after Social Media Moms

June 29, 2009

Blogger Jennifer Van Grove of Mashable, a leading tech blog focused on Web 2.0 and Social Networking news, talked about Huggies and their move toward Social Media moms this morning. This campaign creates a great way for all Pack n play families to stay on top of the latest information, tips, advice and even a possibility of winning free diapers! Brand sponsored social media campaigns are everywhere, and this campaign is very clever as it is specifically targeted to a very specific market. From SeaWorld, Starbucks, and Dunkin’ Donuts, to Cadbury, A&E, and even Universal, it’s officially the hot trend to replace or supplement traditional marketing campaigns with social media.

Huggies, the maker of diapers, training pants, and other products for babies and young kids, has decided to jump on the social media bandwagon too, but by going straight to their target audience — moms — by way of the popular mommy social site, Circle of Moms. The mom-centric site is leveraging its partnerships with MindShare and AppsSavvy to fully integrate a Huggie’s branded experience within their site and Facebook (Facebook) app.

The Huggies and Circle of Moms deal will give birth to a Huggies Zone. The customized content will include an expert advice column, a mom-to-mom forum with relevant tips, age specific diaper information, parenting polls, and ways for parents to share their baby photos.

For their participation, moms are given Huggies rewards codes and the opportunity to win a one year’s supply of diapers. Of course, since the campaign will exist on the Circle of Moms site and within their Facebook app, both the startup and the brand are hoping that moms share their participation with other moms and create a massive word of mouth marketing and viral social media effect.

It remains to be seen how these moms will respond to the branded content, but we have to applaud Huggies for a creative social media marketing campaign that’s built around engaging with potential customers, as opposed to just marketing to them. If you’re a mom, use the comments section to let us know what you think of the campaign, and whether or not you’d share the Huggies’ branded content with your friends.

Jon and Kate Plus 8 Plus Divorce Lawyers

June 23, 2009

by Jonathan Marshall

I heard it on the news as I was driving into work, and it was the first blog that I read this morning by Stacy Schneider from The Huffington Post, so that was a sign that I had to talk about it today. Unfortunately, the rumor that they are getting divorced is not shocking to me, having eight children is just not ideal. A lot of people think they exploited their kids and their unique family for fame and fortune. Whether you agree with that or not, raising eight children by two parents seems impossible to most. There are not many couples in reality television history that have had better marriages after having their own show, it just doesn’t happen. Even though the Gosselin family has made a lot of money, for TLC and themselves, the consequences of this one season might end up costing those children more headaches and frustration than it was worth.

Rumors have it that Jon and Kate Plus 8 stars Jon and Kate Gosselin have hired divorce lawyers. If so, theirs will be America’s first reality divorce to go down while the show a show is airing. No doubt the saga will continue generating the TLC channel’s biggest ratings ever. But as the producers’ profits continue to roll in as this train wreck of a marriage breaks down, what’s at stake for Jon and Kate? Already accused by family members of “exploiting their kids” for fame and fortune, the money is really going to the hit fan if they head to divorce court.

Previous reality TV couples like Nick and Jessica, Britney and Kevin Federline, and Hulk Hogan and Linda all had marriages that hit the skids after their shows left the airwaves. But Jon and Kate are famous for raising eight little ones while showcasing their deteriorating marriage on camera. The feuding couple has been raking in real dough from sponsors, gifts, perks and fees and expects to earn much more as their popularity continues to soar. So the question arises, if the couple splits, how do they split their future earnings in real time?

A family member claims the Gosselins are worth $10 million. Even if the true figure is a quarter of that, figuring out how to slice this family pie without the couple tearing each other to pieces will not be easy. The couple’s TV contract reportedly pays out $75,000 an episode. As current cash cows for TLC , Jon and Kate should certainly expect their paychecks to inflate as additional seasons advance. Plus there’s bound to be income from additional book deals, TV contracts, and paid endorsements down the road. It’s going to take a team of contract and divorce lawyers to divide the marital assets as the family jackpot and fame grows by the minute. This is the type of settlement deal that could take months if not years to hammer out.

Then comes alimony. Could Kate owe Jon a monthly maintenance check? After all, Jon played housewife while Kate was the bigger breadwinner. Her $20,000 speaking engagements, plus income from her book and autograph sales, make her the wealthier spouse. If a judge wants to make sure that income and assets are divided evenly, there may be a court-ordered role reversal. Jon could end up a kept man as he cashes Kate’s alimony checks.

Another cost of a reality divorce is astronomical legal fees. Litigation would put a serious dent in the couple’s paychecks. The more complicated the marital assets, the wealthier the spouses, and the more ferocious their fight, the bigger the legal bills. These feuding TV stars are a lawyer’s dream clients — virtually guaranteed to wage an expensive divorce battle as the attorneys and forensic accountants sort through the marital assets and hatch a workable plan where both sides would be willing to sign off.

The Gosselins would actually stay richer if they stayed together. But with their hatred bared before the cameras and their legal maneuverings behind-the-scenes, it seems like it’s too late to save Jon and Kate.

Swine Flu Update – Be Careful

June 18, 2009

by Jonathan Marshall

As San Diego saw it’s first Swine Flu death this week, it is more important now than ever to make sure that our little ones are not exposed to bacteria, germs and disease.  A great and easy way to protect your baby from germs is to make sure they stay away from dirty play yards.  The 20-year-old San Diego woman became sick on the weekend and died within 24 hours.  According to county health officials, San Diego County swine flu victims range in age from four months to 81 years.  Anyone can become sick from this flu, regardless of age.  Coverplay slipcovers for pack n play will help keep your child away from the virus.  Everyone please wash their hands be careful in heavily populated public places.

Unique Baby Gifts

June 12, 2009

by Jonathan Marshall

I read an article about this great company called Unique Baby Gifts that is truly a one-stop shop for everything you need for newborn boys, girls, twins, triplets, and more.  They ensure that your gift will be appreciated by mommy, daddy, their wallets and baby.  They have everything from baby diaper cakes and retro rocket toys, to timeless baby wagon gift sets. That was my personal favorite when I was young, and it is apparently never going to go out of style.  Any of these great gifts combined with coverplay slipcovers would be perfect for pack n play.

Unique Baby Gifts has a great selection of baby gifts that are all really fun, but also practical.  The best thing about this company is they ship the gifts to your house, and they ship them for free! Between free shipping and baby gift coupons, you can really see the savings.

So whether you are shopping for a special gift for expecting friends, or you are setting up your nursery and preparing for the arrival of a new little family member, Unique Baby Gifts can provide you with an enjoyable and memorable shopping experience that will keep you coming back for years. Enjoy.


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