The Fashionable Bambino has this wonderful news to say about us,
“Do you ever have spills in your Pack ‘n Play? Does the thought of using a portable crib at a hotel scare and disgust you, thinking of unwanted germs from previous users? The creators of Coverplay have the solution to the problem of maintaining a clean portable crib – every mother’s dream invention…the Coverplay.
Allison Costa, mother of twin boys and interior decorator, created Coverplay. After her sons were born, she quickly became frustrated with how hard it was to keep the port-a-crib clean. Allison recruited her designer friend, Amy, to help create the fun, whimsical designs of Coverplay. Now, Coverplay is the first slipcover for a play yard. The Coverplay comes in “his” and “her” designs, as well as polka dots, solids, chenille and cotton lycra. Its care involves washing in warm water, tumbling dry, removing promptly from the dryer and voila…a clean play yard, all because of a snazzy slipcover. Coverplay even has a new line of sheets to use with your slipcovers.
Using the Coverplay is pretty easy. Simply follow the instructions on setting up your play yard, waiting to put in the mattress bottom. Cover your play yard with your new slipcover, attaching the rings on the legs of your play yard and inserting your mattress bottom as described and you are all set. Coverplay’s website gives much attention to the use and care of its slipcovers, so be sure to check out www.coverplayard.com.”
Do you need a playard? Are you a family on-the-go that needs a pack and play? These are the questions that were asked by the Baby PlannersEllie and Melissa on Disney’s Family.com.
Family.com featured COVERPLAY’s play yards on their video page. At the end of the video they show how to put the slipcovers on the playard. The Baby Planners discuss how to wash the slipcover, the different patterns and styles that are offered and how easy it is to use.
COVERPLAY was discussed again in a blog called A Consultant’s Chronicles: The business blog for Means to an End, a mediation, HR training, & organizational consulting service in the SF Bay area. The author discusses why COVERPLAY’s slipcovers work - It’s a simple and smart idea that is necessary. The author goes on to talk about some of the features of the pack and play slipcovers, how to build a business with the right idea and the frustration we get when we hear of an idea explode that we probably could have thought of. I have included the blog post below.
Although I’m as guilty as anyone when it comes to making fun of “reality TV,” there is one sub-category I watch with genuine interest & that is any reality show about business. Until this summer, success in this area belonged only to Donald Trump. This month there’s a new show I like a lot called Shark Tank where real venture capitalists compete with each other to fund real Shark Tank entrepreneurs using their own money.
Building A Business By Addressing A Small & Simple Need
Sunday night’s episode was a classic case study in building a business by addressing a small & simple need. The name of the product is Coverplay, which was developed by Allison Costa & business partner Amy Feldman. It is a specially treated [& patented] coverlet for playpens. Why do parents need it? Think about what happens in a playpen: it’s a venue for [pre] toilet training, children bring food, toys, & well frankly anything they can get their little hands around [not to mention what their brothers, sisters, & playmates may contribute] making your child’s playpen host central to all kinds of bacteria. Clearly, an uncovered playpen is not a safe place for a small child whose immune system is just developing. Enter Coverplay, which:
* Protects against viruses
* Is machine washable
* Comes in a selection of colorful patterns
* Pediatrician recommended
* Great for travel
A ‘Silver Lining’ In a Down Job-Market
In short it’s a fantastic idea that’s really simple & really necessary. As soon as you look at it you can’t help but think, “why didn’t I think of that”? It’s utter simplicity reminds me of other really basic ideas that turned into big businesses like post-its or even the tops of take-out coffee cups with a small sip hole in them. The list of simple products like these goes on & on. They all have at least one thing in common: they are examples of small, simple ideas that fill a void. It is exactly what Madison Ave. adman & TV host Donny Deutsch talks about when he encourages potential entrepreneurs to develop their ‘big idea’ & bring it to market. In a job-market filled with bad news, this product is a ray of sunshine capable of inspiring anyone with a little “big idea” to put forth their best effort to make their dream a business reality.
COVERPLAY slipcovers are popping up everywhere these days! In fact, they are so popular that many large hotel chains now carry COVERPLAY slip covers to provide healthy and safe environments for young children who use a pack n play during their stay. Some of these hotels include Club Med, Hilton, Disney, Marriot, and many others.
In addition to being picked up by these hotels, COVERPLAY has also introduced more covers for play yards. People are slowly starting to realize that it is much more cost effective to cover these areas than it would be to replace an entire pack n play.
These covers can enhance the look of a standard play yard and make it not only look new, but also make it fit with the décor in a nursery or home. There are more than a dozen patterns, colors, and styles that are available from COVERPLAY, and the website also offers two different types of materials: a cotton Lycra material and a chenille fabric.
