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Everybody Loves Coverplay!

October 10, 2010

Courtesy of Fightpink.org:

COVERPLAY slipcovers offer an essential solution for parents. The soiled play yard slipcover can be pulled off the play yard and thrown into the wash for a good cleansing. In a very short time, baby has a clean play yard to enjoy.  What’s also important is women who are undergoing Chemotherapy and Radiation for Breast Cancer have weakened immune systems.  It is important for these mothers to stay well during their treatments, and COVERPLAY slipcovers will help keep them and thier young children protected from germs.

Tina Koral, author of If I Just Breathe, and a Breast Cancer survivor is pregnant with her second child.  When we spoke to Tina about the COVERPLAY, she had this to offer: ”There are so many useless products created for infants and moms, so I was so excited to read about COVERPLAY. As a mom of a toddler with parents and in-laws out of state, we travel quite a bit to visit them. In addition to the stroller and car seat, we also brought along our own Pack ‘N Play to avoid borrowing one from a hotel. Who knows how many babies have used it, drooled in it, and worse. Now we can leave the heavy Pack ‘N Play at home, and simply travel with the Coverplay. What a fantastic product.”

The inventor of the COVERPLAY product is Allison Costa.  The product was developed after Costa, the mother of twin boys, grew concerned after discovering how difficult it was to clean her children’s play yard. The resulting convenient solution was COVERPLAY Slipcovers to make like easier for parents. With fellow designer and partner Amy Feldman, they created a line of play yard covers in over 20 different designs, ranging in price from $49.99 – $59.99.”

Cover Play Success

July 1, 2010

The success of Coverplay is astounding, beginning with the brilliant idea of one mother who was tired of the drab look of a play yard and the time it took to clean one.  Allison Costa, the mother of twin boys, decided to make her life easier and the lives of all moms by creating such a wonderful and functional tool for young children. 

Coverplay is a decorative slipcover made for portable play yards.  Amy Feldman, Costa’s fellow designer, helped to create this beautiful and chic line that can be easily matched to any child’s room.  It comes in various designs from stripes, polka dots, to classic solid colors made of soft chenille. 

This San Diego based company is owned and operated by Allison Costa.  This company has come a long way from when Allison first thought of how difficult it was to clean her children’s dreary-looking play yard.  After teaming up with designer Amy Feldman they appeared on the ABC show SharkTank hoping for the approval and financial support of the “big business players” on the show. 

Appearing on this show helped them successfully get their name and product out.  They even have been featured in many other media outlets from Twins Magazine to BabiesToday.com.  Their next victory came when a deal was signed with five Marriott brands.  Marriott now provides Coverplay in their new Tots Travel Too program. 

Although Coverplay’s success is a wonderful achievement for both Costa and Feldman, the real success story is the one that is happening for all parents who purchase this product.  Coverplay can really make a mom or dad’s life easier by providing a safe and clean environment for their child to play and sleep in.   

Getting Ready for your upcoming Summer Vacation?

April 9, 2010

Planning for that summer vacation yet? Are you thinking about how you are going to be able to fit your baby’s playpen in the back of your car along with everything else? Diapers.com is selling play yard sheets under the category of “portable beds” and play yard accessories. Even though they are great protection against germs and EXTREMELY easy to use, the traveling aspect of COVERPLAY’s playard slipcovers is probably the most convenient yet unrecognized advantage to consumers. When you go on vacation, if possible, it would be nice to not have to haul an enormous play pen around with you. Whether the play pen is easy to disassemble or not — it’s still a hassle.

Remember, play yard sheets are just EASIER all around. They are easy to pack and store, easy to fit over any play yard and easy to wash. So whether you are staying in a hotel or with friends on this year’s summer vacation, make it easier on yourself and bring your play yard cover along.

Growing the COVERPLAY brand in Major Outlets

April 1, 2010

COVERPLAY play yard covers are now being sold at BabyAge, Amazon, Babies R Us, and most recently WalMart. The play yard sheets are popping up in major retail outlets everywhere and they are flying off the shelves. At WalMart, the playard slipcovers are being sold on the website alongside “Baby Gear” items like Car Seats, High Chairs and Strollers. While Babies R Us also features the slipcovers with Car Seats and Strollers, they categorize them underneath “Spring’s Here Baby” and sell them with sand and beach toys, swimming pool toys and First Aid kits.

Since COVERPLAY slipcovers are both a hygenic and decorative baby item, they are attractive to consumers for multiple reasons. They keep babies clean and protect them from germs while instantly improving the design and appearance of your baby’s playpen! This is why major outlets are taking advantage of the ability to test sales in different product categories… Just some more reasons to get one today!

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