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Growing the Coverplay Brand in Major Outlets

WalMart catalog showing Coverplay
Coverplay brand presence grows in big-name retail spaces.

COVERPLAY play yard covers are now being sold at BabyAge, Amazon, Babies R Us and, most recently, WalMart. The play yard sheets are popping up in major retail outlets everywhere and they are flying off the shelves. At WalMart, the playard slipcovers are being sold on the website alongside “Baby Gear” items like car seats, high chairs and strollers. While Babies R Us also features the slipcovers with car seats and strollers, they categorize them underneath “Spring’s Here Baby” and sell them with sand and beach toys, swimming pool toys and First Aid kits.

Since COVERPLAY slipcovers are both a hygienic and decorative baby item, they are attractive to consumers for multiple reasons. They keep babies clean and protect them from germs while instantly improving the design and appearance of your baby’s playpen! This is why major outlets are taking advantage of the ability to test sales in different product categories… Just some more reasons to get one today!